Along Popular Beltline Stretch, Where Two-Pronged Project Stands Now

Developers told Urbanize Atlanta this week that two decades of redevelopment talks for a Reynoldstown property are scheduled to begin construction by the end of the year.

Negotiations with the Reynoldstown Civic Improvement League regarding the entitlement for 205 Holtzclaw St. and 903 Mauldin St. have been successfully finalized by the Florida-based Allen Morris Company, working alongside local partners Morrison Properties and Metzger & Company. These two Beltline-fronting blocks are slated for mixed-use transformations, backed by a 60 percent neighborhood vote in favor of revised plans last October.

As a next step, the development team plans to submit a formal application to the City of Atlanta to begin the entitlement process by the end of 2026. If the schedule holds, demolition and construction work will kick off in the first quarter of 2028, aiming to deliver a design-forward retail and multifamily development that blends market-rate and workforce housing right at the Beltline’s doorstep.

“The project will be a valuable addition to the community, and it will bring new and exciting retail activation to the heart of Reynoldstown and the [Beltline],” an Allen Morris representative wrote via email.

For more than ten years, the neighborhood has ranked among Atlanta’s hottest Beltline-adjacent submarkets. Metzger & Co.’s plans for the Mauldin Street property have surfaced off and on for more than 18 years, long before the paved Beltline existed. Both sections of the project are being designed by architecture firm Perkins & Will, which helped shape many aspects of the Beltline itself.

Along Popular Beltline Stretch, Where Two-Pronged Project Stands Now | Urbanize Atlanta

Plans call for roughly 350 multifamily units overall. Because of the project’s Beltline proximity, Inclusionary Zoning requirements for affordable housing apply.

Morrison Properties owns the southernmost parcel, where roughly 8,000 square feet of patio-heavy retail space and buried parking are planned on what is currently an empty lot and low-rise warehouse space formerly home to the DooGallery. Just north of that parcel, Z-shaped designs are in place for the block at 930 Mauldin St.

Allen Morris is concurrently working on the final long-term phases of its Star Metals District elsewhere in Atlanta, following last year’s launch of the Stella at Star Metals tower and the opening of Ladybird Grove & Mess Hall. The company also opened the Bryn House project in North Druid Hills in 2023.

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