Mikey Madison, Danny Ramirez and Amanda Seyfried

Amanda Seyfried Lights Tiffany & Co. Holiday Display at The Landmark

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Amanda Seyfried lit the Tiffany & Co. “bird on a rock” on Tuesday night to officially welcome the holiday season at the brand’s Fifth Avenue Landmark location.

The event, which marked Seyfried’s first appearance as an official house ambassador, brought together a high-profile group of actors and celebrities to celebrate the season. According to WWD, the actress was joined by fellow ambassador Mikey Madison, along with guests including Danny Ramirez, Jordyn Woods-Towns, Kristen Froseth, Louisa Jacobson, and “The Gilded Age” stars Ben Ahlers and Kelley Curran.

The celebration served as a major brand moment for Tiffany & Co., utilizing the iconic Fifth Avenue architecture to set a seasonal tone. Cultured Mag reported that those approaching the Landmark could see the entirety of the block illuminated with a trademark blue glow, featuring large-scale, lit-from-within snowflakes hanging over the avenue.

A personal connection to the Landmark

For Seyfried, the evening was a full-circle moment. She shared a memory of her first experience with the jeweler, noting that she had visited the location when she was 16 years old.

“I remember coming here when I was 16 and buying myself a diamond solitaire, the cheapest one,” Seyfried told WWD. “It was a fraction of a fraction of a fraction of a carat, and I bought myself that for Christmas and I gave it to myself on Christmas Day in front of my mom and dad and sister.”

Amanda Seyfried Lights Tiffany & Co. Holiday Display at The Landmark
Photo: culturedmag.com

The actress credited her early career work on a soap opera for being able to afford that first piece of jewelry. While she plans to spend her upcoming holidays at home on her farm, she said that the success of her film You Can See Everything has increased her industry commitments.

“I want to be home, but I also know that I’m lucky, I’m really lucky, to be a part of any kind of happy chaos when it comes to my art and the work that I do,” Seyfried said. She also shared a lighthearted anecdote about her new obsession with emus on her farm, describing their movements as a “weird performance.”

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Mikey Madison, also in attendance, expressed excitement for Seyfried’s life on the farm, noting a strange coincidence between the two women. “Weirdly, we both have a white donkey named Gus,” Madison said. “I thought that was the most original thing in the world… and then Amanda’s like, ‘I have a white donkey and his name is Gus.’ I was like wow — it’s very kismet.”

Celebrity traditions and holiday style

The guest list highlighted the intersection of Hollywood and high jewelry, with many attendees wearing significant pieces from the house. Cultured Mag said that guests circled the room wearing bird brooches and HardWear necklaces dripping in diamonds.

Jordyn Woods-Towns, who recently married New York Knicks player Karl-Anthony Towns, spoke about her personal approach to luxury and her evolving holiday traditions.

“I don’t discriminate when it comes to jewelry,” Woods-Towns told WWD. “I like dainty pieces, I like statement pieces. I’m not a minimalist — I mean, it’s hard with my wedding ring. It’s go big or go home.”

Woods-Towns said she is starting new traditions as a married woman, such as making brunch with cinnamon rolls, chicken, and eggs for her family.

The evening reached its climax when the crowd gathered near the Landmark’s windows. Seyfried was called to hang an ornament on a large Christmas tree constructed entirely of blue Tiffany & Co. boxes, which were tied with white ribbons. As she placed the ornament, the signature bird on the terrace outside was illuminated for the assembled guests.

“This year I’m getting my mom her first Tiffany gift,” Madison said, according to Cultured Mag.

Worth a look

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