Borsheims has officially reopened its Omaha flagship store at 120 Regency Parkway following a massive renovation that reimagines more than 20,000 square feet of showroom space.
The project, the retailer's first major update since 2006, introduces an open-concept layout to modernize the shopping experience. According to reporting from growomaha.com, the renovation includes a new gold entrance vestibule and an updated Luxury Salon dedicated to high-end jewelry collections.
The redesign also focuses on specific customer touchpoints, such as a redesigned engagement department that now features a hospitality bar and displays from New York designers. WOWT reported that the updates include brighter lighting specifically intended to highlight the jewelry pieces on display.
Borsheims has deep roots in the Nebraska landscape, having first opened in downtown Omaha in 1870. The company moved to its current location in Regency Court—now known as the Regency Shopping Center—in 1986.
For the company’s leadership, the physical changes are a response to evolving consumer needs. Borsheims President and CEO Karen Goracke told growomaha.com that the renovation was prompted by a desire to create spaces that better serve customers.
“We really looked at what our customers were asking for, how can we make this more inviting and comfortable for our customers, and that really was the reasoning behind it, and I think we did a great job in accomplishing that.”
The transformation was executed by two prominent Omaha-based firms. The project was designed by HDR and constructed by Kiewit. Both companies have a history with the retailer, having worked on the store’s previous renovation.
Goracke noted that the choice to reuse these firms was based on their familiarity with the space and their alignment with the company’s mission. “They know our space, and they are customers of ours, so they really understand our mission,” Goracke said, according to growomaha.com.
The store’s new aesthetic, which includes the gold entrance, has led the company to label this phase as the beginning of a new “Golden Era.” This branding reflects both the physical architecture and the company’s next chapter as one of the nation’s largest independent jewelry retailers.
Beyond the architectural shifts, the renovation prioritizes privacy and consultation.
Goracke emphasized the emotional weight of the retail environment, noting that the store’s goal is to support customers during life’s major milestones.
“There is something special about being part of these moments,” Goracke said, referring to the experience of helping young couples through engagement. “We really hope this environment helps them enjoy their time there.”
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