Burlington Launches House of Burl Holiday Campaign With Tombras

Burlington, one of the fastest-growing national off-price retailers, is kicking off the holiday season with House of Burl Holiday, the second installment of its new brand platform developed in partnership with creative AOR Tombras. The campaign highlights how combining fashionable looks with affordable prices creates space for more: greater personal expression, more festive occasions and additional elements that enrich life.

A Holiday Party of Style and Value

The :30 hero film showcases the ability to appear your best, enjoy grand celebrations with a wide variety of outfits and maximize the holiday season, all while keeping expenditures down. This holiday season, we’re celebrating self-expression, gift-giving and great style, said Chris Miller, executive vice president, chief marketing officer at Burlington. With House of Burl Holiday, we’re showing shoppers how easy it can be to gift thoughtfully and dress for any occasion, at prices that leave room for everything else on their lists.

Influencer Partnerships and Music

Enhancing the festive mood, the advertisement includes appearances by social media influencers and collaborations with Love Island stars Kaylor Martin and Amaya Espinal, in addition to a remixed version of Donna Summer’s iconic I Feel Love by Mr. Belt & Wezol. I grew up shopping at Burlington in Pittsburgh, so being part of this campaign is such a full-circle moment for me. Coming from a small town, I never could have imagined opportunities like this, and I hope it reminds other girls from similar backgrounds that big things are possible, no matter where you come from, said Martin.

Burlington Presents: House of Burl

Fashion-Forward Destination for Shoppers

The campaign advances Burlington’s growing image as a trendy hub for younger, style-oriented shoppers, motivating them to celebrate their unique identity. Through a constantly updated selection of labels, designs and surprising discoveries, Burlington provides limitless chances to combine, coordinate and try new things, enabling customers to cultivate a signature style that is entirely their own, all at budget-friendly rates – with ample funds remaining for presents. This holiday season, have it all without spending it all. House of Burl has always celebrated individuality and the freedom to express your own style, said Ashley Davis Marshall, Chief Creative Officer at Tombras. For the holidays, we wanted to turn up the volume and show what happens when great fashion, incredible finds, and a little extra spending power come together. The result is a larger-than-life holiday party that’s as bold, expressive and full of possibility as the people we’re celebrating. Launching in early November, the campaign will run across national streaming, broadcast TV, paid media and social.