Marketing Lead - United Football League (UFL) - Pawtucket, RI

Pawtucket Marketing Lead Position Opens Within the United Football League

The United Football League is searching for a local marketing lead to manage team branding, ticket sales, and grassroots fan engagement in Rhode Island, according to a job listing posted on TeamWork Online.

The hybrid position, based in Pawtucket, requires a professional with at least 10 years of progressive marketing management experience in consumer-facing sports, media, or entertainment industries. The role comes with a salary range of $120,000 to $140,000, alongside comprehensive benefits including medical, dental, vision, life insurance, a 401(k) plan, and unlimited paid time off.

New Marketing Lead Answers to Dual Supervisors

The incoming marketing lead will operate under a dual reporting structure, answering directly to the Head of Team Business Operations and the league’s Senior Director of Brand and Team Marketing. This structure aims to align local market execution with broader league-wide strategies as the spring football organization prepares for future expansion.

Daily responsibilities for the role span digital strategy, content creation, and community outreach. The position demands heavy involvement in local field marketing, street team management, and game day presentation logistics. Candidates must possess an understanding of local market ticket-buying habits and demonstrate the ability to manage parallel projects across multiple departments, including ticketing, public relations, and corporate sponsorships.

Spring Football League Schedules Expansion for 2028

Operating as the premier professional spring football league, the organization features eight teams and maintains backing from high-profile investors and executives, including Mike Repole, Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. League leadership has scheduled further expansion for 2028 and beyond, placing added emphasis on building sustainable local fan bases in current markets like Pawtucket.

The position requires a flexible schedule, with mandatory attendance at all home games and key events. This entails regular evening, weekend, and holiday commitments, alongside moderate out-of-market travel that stays below 25 percent.

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