New Monopoly Albuquerque Edition Unveiled Featuring Local Landmarks and Businesses

Albuquerque has received its own official version of Monopoly featuring local landmarks and businesses, KOAT reported.

The custom board game, created by Top Trumps USA under license from Hasbro, was unveiled Tuesday by Mayor Tim Keller and the Monopoly Man alongside Central New Mexico Community College mascot “Sol the Sun Cat.” The release aims to provide a local twist on the classic game ahead of the holiday season.

The game replaces traditional high-value properties with iconic Duke City locations. According to the abqjournal.com report, the University of New Mexico takes the place of Boardwalk, while the Sandia Peak Tramway replaces Park Place.

Albuquerque Monopoly game debuts featuring local landmarks and businesses — KOB 4 Albuquerque

“It’s such a reflection of our city,” Mayor Tim Keller said.

Designing the custom edition was a year-long process for Top Trumps USA. The company incorporated community input to select the locations, a move intended to make the product feel authentic to residents.

“We don’t want this to feel like this was made for you. We want this to feel like it was made by you,” Katie Hubbard, a sales executive for Top Trumps USA, told abqjournal.com.

New Monopoly Albuquerque Edition Unveiled Featuring Local Landmarks and Businesses — Photo: abqjournal.com

The nomination process began in January and lasted through April. Hubbard said that thousands of suggestions were submitted from across the state, not just from within Albuquerque. These community requests led to the inclusion of non-profit organizations such as Locker 505, Paws and Stripes, and Adelante (Development Center).

The board features 26 Duke City properties. These include historic Route 66, Old Town, the International Balloon Fiesta, the Albuquerque Museum, and the KiMo Theatre. Local businesses like Duran Central Pharmacy, Frontier Restaurant, and Ex Novo Brewing are also represented.

Official Albuquerque Monopoly game now available — KRQE

The Albuquerque edition extends its local identity to the Chance and Community Chest cards. Players may encounter scenarios tailored to New Mexico life, such as desert winds causing property wear and tear or mistakes regarding red, green, or Christmas chile orders.

One Community Chest card specifically highlights a local staple. “Make your friends and family smile by treating them to green chile stew, homemade tortillas and sweets rolls at the Frontier Restaurant! Collect 100,” Shannon Rainosek, daughter of Frontier owner Larry Rainosek, told abqjournal.com.

Beyond the immediate local impact, the Mayor suggested the game serves as a sentimental connection for those who have left the area.

“I can just see the treasure that this is in other states, in other homes, as they get together and also remember where they came from,” Mayor Tim Keller said.

The game is available for purchase at several local retailers featured on the board, such as Poulin Market and Frontier, as well as the gift shop at the National Museum of Nuclear Science & History. It is also sold at Duke City Toys, Puzzled, and online through the Top Trumps website.

“Including Thanksgiving, because you know you know might be running late in the kitchen, et cetera, et cetera. You need a board game to play or after. Now you can play Monopoly Albuquerque,” Mayor Tim Keller told KOAT.