Tom Wood Group to Break Ground on New Porsche Generation 5 Dealership in Indianapolis

Tom Wood Group plans to break ground on Nov. 20 on a new Porsche dealership in Indianapolis near the site of a former Steak ‘N Shake.

The new facility will sit on 2.7 acres at 4105 E. 96th St., replacing the company’s existing Porsche store a short hop west at 3473 E. 96th St. The site is a 2.76-acre parcel whose Steak ‘n Shake closed in 2019.

City staff initially recommended denying Tom Wood’s rezoning request because a prior rezoning had taken vehicle sales off the list of permitted uses for the outlot directly north of the old HHGregg campus. A hearing examiner later recommended approval, with the project expected to go before the Metropolitan Development Commission and then to the City-County Council.

The Greater Allisonville Community Council supported the project, and Nora Northside Community Council Inc. registered no objection.

Tom wood plans porsche store on east street in indianapolis — Photo: hoodline.com

The company describes the project as a Porsche Generation 5 facility designed to reflect innovation, luxury, and customer experience. Plans call for a customer lounge, areas for classic cars and owners’ collections, a lifestyle area, a performance display area, and an equipment display area.

“This groundbreaking represents an exciting new chapter for the future Porsche Indianapolis dealership and the Tom Wood Group,” said Jeff Wood, president and CEO of Tom Wood Group.

“We’re proud to invest in a facility that reflects the extraordinary Porsche brand and our commitment to delivering an exceptional experience for our guests,” Wood said. “This new dealership will be more than a place to purchase and service a vehicle — it will be a destination where Porsche enthusiasts can connect, celebrate their passion, and experience everything that makes the brand so special.”

Company leadership, Porsche representatives, project partners, and invited guests are expected to attend the ceremony scheduled for 11 a.m. on Nov. 20. Speeches from municipal leaders and corporate executives, a ritual groundbreaking utilizing hard hats and shovels, and a celebratory champagne toast will comprise the gathering.

According to a construction-project listing, the Tom Wood Porsche project submitted an application for a Construction Design Release in October 2026, while permits remain pending. The facility is expected to be completed on Dec. 31, 2027.

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