Via Della Pizza accuses Trophy Room of reselling slices
On November 9, 2026, the Phoenix restaurant scene erupted in public conflict when Via Della Pizza accused Pretty Decent Concepts (which operates several Valley restaurants and bars, including award-winning Carry On) of purchasing its pizza and reselling it at a higher price inside the Trophy Room bar.
The dispute spilled onto social media when Via Della, named one of the best pizzerias in the U.S. by USA TODAY earlier this year, published an Instagram post outlining the allegations. According to the post, Trophy Room only offered to add the Via Della logo to their menu after a social media post featuring the allegedly misrepresented pizza went viral.
Listen, buy as much of our pizza as you want, that’s what we’re here for. But marking it up and reselling it under a different name and THEN asking for our blessing is a f’ng no no,
Via Della wrote in the Instagram caption.
It blows my mind that some people have to be told that. So, I’m telling everyone, if you want Via Della, come to Via Della, where we control the experience and the quality.
Trophy Room cites misunderstanding for holiday pop-up
Trophy Room responded directly in the comments of Via Della’s post to characterize the dispute as a misunderstanding. The bar explained that the pizza was acquired for its Home Alone
themed winter holiday pop-up event.
Honestly, this has been pretty heartbreaking to read, especially coming from a business we’ve loved and supported for years,
Trophy Room stated in its comment, adding that Thor visited the shop, explained the concept, and received approval and enthusiasm from your manager to try it, along with instructions on how best to hold and reheat the pizza.
Trophy Room maintained that no money was made off the five pizzas ordered during the pilot.
The intention was to feature something we personally love with our guests while paying homage to the iconic Little Nero’s pizza scene from Home Alone. We should have waited for confirmation from you directly, and we apologize for that misunderstanding. We still love your pizza, and our intention was always to celebrate the community we’re both part of.
Phoenix chefs and community members react to the exchange
The online exchange drew immediate reactions from Phoenix chefs and community members. Saint Pasta chimed in with a critical comment directed at the hospitality group, while Luana’s Coffee & Beer posted a jab about drop-shipping pizza.
Other users defended the bar, noting they do collabs all the time and have never had issues. Via Della owner Tanner Locust told The Arizona Republic that he doesn’t want to trash them,
but I’ve got to say something when I see something.
Teddy Myers, founder of Pretty Decent Concepts, had not responded to The Republic’s request for comment at the time of writing.
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