Vice President of Marketing & Communications - Richmond Flying Squirrels

Richmond Flying Squirrels Search for Marketing Executive to Lead CarMax Park Expansion

The Richmond Flying Squirrels are seeking a Vice President of Marketing & Communications to lead the creative and strategic vision that increases brand awareness, engages fans, strengthens community connections, and elevates CarMax Park’s profile as a premier events and entertainment destination. This leadership role arrives as the Double-A Eastern League affiliate of the San Francisco Giants works to expand its footprint well beyond traditional baseball operations into large-scale entertainment.

Since their inaugural season in 2010, the Flying Squirrels have cemented themselves as a dominant force in Minor League Baseball. The organization routinely leads all 30 Double-A teams in both total and average attendance, anchoring its community presence in Central Virginia on three distinct pillars: be different, be impactful, and have FUNN. Now, the franchise wants a top-tier executive to translate those ballpark numbers into sustained year-round ticket sales for concerts, festivals, and private gatherings hosted at their newly opened venue.

Inside the Expanding Scope of CarMax Park

Through their 804Live initiative, the organization produces a diverse public and private events calendar at CarMax Park, transforming the facility into a multi-use entertainment destination. The chosen candidate will be tasked with building and managing a comprehensive marketing funnel that guides customers from initial awareness all the way to retention and advocacy for both baseball games and non-baseball entertainment.

Day-to-day duties for the role cover an extensive spectrum of commercial responsibilities:

Leading the annual marketing strategy across all company-wide platforms.
Developing integrated campaigns for season, group, and individual ticket sales, plus merchandise and community programs.
Overseeing public relations, media strategy, and multi-platform media buys across TV, radio, outdoor, print, and digital channels.
Managing content strategy, video production, design assets, and digital growth across the official website, email, and major social media outlets.
Collaborating with the Corporate Partnerships team to deliver branded content and sponsor integration.
Directly supervising and mentoring the marketing, digital media, and communications staffs, along with interns and contractors.

Candidates applying for the position are required to hold a bachelor’s degree in Marketing, Communications, Sports Management, or a related field, alongside seven to ten years of relevant experience in sports, entertainment, or live events. The role demands proficiency in marketing analytics, CRM systems, and creative design software, plus a willingness to work demanding schedules that frequently include evenings, weekends, and holidays.