“We wanted to wait and put a name on this organization when we were actually functioning like one organization, and that people would feel that,” CEO Clint Seger said.
Billings Clinic is officially changing its name to One Sky Health, Montana Free Press reported on Tuesday. The announcement took place in the Billings Clinic atrium, where staff, administrators, and community partners gathered to mark the transition with music and celebrations.
The rebranding follows a three-year period of administrative cooperation between Billings Clinic and Logan Health. While the two entities have functioned under a shared administrative umbrella since 2023, they have not yet achieved full operational integration. This shift to One Sky Health signals the beginning of that unified era.
Integration moves beyond branding
The transition is more than a cosmetic change. For much of the last three years, Logan Health facilities and Billings Clinic facilities have operated without a shared patient-records system. One Sky Health plans to bridge this gap by spring, when all clinics and hospitals under the new banner are expected to operate on the same electronic health records system.
Currently, Kalispell and Whitefish are the only facilities that have yet to come on board the unified system, Seger noted. Once completed, the integration is intended to streamline patient care by allowing doctors to access histories more quickly and enabling patients to receive continuous care across different locations.
The newly unified organization is large. One Sky Health now oversees more than 25 clinics and hospitals, employing approximately 9,000 people across Montana and northern Wyoming. This workforce includes a wide range of services, from rural clinics and behavioral health to complex ICU care.
The rebranding also brings immediate changes for the organization’s workforce. For the first time, employees formerly under the Billings Clinic-Logan Health designation will receive benefits through a single, unified system. Open enrollment for these benefits begins Wednesday.
“One Sky Health is more than a new name. It is a renewed promise, a promise to honor our past, embrace our future and always put our communities first,” said Board of Directors Chair Amy Cebull.
Stabilizing specialized care in Montana
A primary driver for the deeper integration is the preservation of medical specialties in rural areas. In a vast state like Montana, the loss of a single specialist can leave entire communities without access to critical care.
Seger highlighted the current situation regarding pediatric endocrinology as a specific example. Currently, One Sky Health has only one pediatric endocrinologist in Billings and one in Kalispell. These specialists treat children with conditions such as diabetes, but their absence during time off creates a gap in local access.
Under the integrated One Sky Health model, specialists in different regions can cover calls for one another. This provides necessary guidance to on-the-ground doctors when a specialist is unavailable. Seger stated that this connectivity is essential to ensure “the bottom doesn’t fall out of these unique specialties in Montana that we need to have.”
To maintain local identity, the organization will not discard the names of its existing facilities. Instead, they will be appended to the new brand. For instance, the Billings facility will become One Sky Health Billings Clinic, and the Whitefish facility will be known as One Sky Health North Valley Hospital.
The search for a unified identity
Finding a name that resonated with a massive, diverse workforce proved difficult. Seger revealed that staff members proposed nearly 600 different ideas, with employees occasionally pitching new names during hallway conversations.
The leadership team sought a name that was short, simple, and avoided manufactured or “made-up” words. The process was further complicated by the need to ensure the name was not already trademarked. Seger described the eventual identification of “One Sky Health” as a “gift.”
During the announcement, Seger also touched upon the organization’s mission, which focuses on the connectivity of communities rather than physical scale. He noted that the system measures its value by the strength of the communities it serves, rather than “the height of buildings.”
The comment drew laughter from the crowd, as many in attendance recognized the subtle jab at Intermountain Health, a local rival currently engaged in a massive construction project just a few blocks away to replace five older buildings.