Denver Summit FC, Colorado’s professional women’s soccer club and the National Women’s Soccer League’s (NWSL) 16th franchise, has initiated a search for a Director of Premium Sales. The role, critical to the club’s strategy, involves leading premium ticketing initiatives, including suite sales, group seating, and exclusive matchday experiences, as part of its transition to a permanent stadium. The position reports to the Vice President of Ticket Sales & Service and aims to establish a foundation for long-term revenue growth and client retention.
The club’s future home, Santa Fe Yards, will break ground on October 1, marking the second permanent stadium built for women’s soccer in the NWSL and the first in Colorado. The Director of Premium Sales will collaborate with departments including Marketing, Corporate Partnerships, and Stadium Operations to develop integrated strategies for premium offerings. Qualifications include a track record in revenue growth, team development, and premium client relationship management, with an emphasis on data-informed decision-making and a fast-paced environment.
Role Focuses on Premium Sales Growth
The Director will oversee premium sales and group initiatives, aligning with Denver Summit FC’s mission to cultivate a globally recognized professional soccer club. The position requires expertise in pricing, packaging, and positioning premium inventory, alongside expanding the club’s sales portfolio.
Transition to Santa Fe Yards
The search for a Director of Premium Sales coincides with Denver Summit FC’s preparation for its move to Santa Fe Yards, which will serve as the club’s permanent stadium. The facility’s construction begins October 1, following the team’s 2026 inaugural season at Centennial Stadium. The Director’s work will support the club’s long-term vision, including the development of premium offerings tailored to the new venue. The role is described as critical in shaping the club's ticketing strategy and defining its future in the NWSL.
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