On Wednesday, November 11, the gates of the Louisville Zoo will open free of charge to active, retired, and discharged military personnel and their immediate families, a one-day gesture of gratitude announced by Mayor Craig Greenberg alongside zoo leadership and Kroger, louisvillezoo.org reported. The offer, valid only on Veterans Day, requires guests to present proof of service at the admission windows, marking a collaboration between the city, the zoo, and a major regional grocer to honor those who have worn the uniform. The zoo stands as the top non-profit, paid attraction in the state, making the decision to waive admission a significant civic investment in a day of national recognition that draws families together across the region.
The announcement positions the zoo as a gathering place for a community with deep military ties, extending beyond a single free day to include exclusive discounts at concessions and gift shops. Kroger, which is presenting the Veterans Day discount with sponsorship from Ford Motor Company, will also be onsite distributing giveaways to visiting families.

Proof of Service and the Fine Print
To claim free admission on November 11, military guests must show one of several acceptable forms of identification at the zoo’s admission windows. The list includes a U.S. Uniformed Services ID Card, a U.S. Uniformed Services Retired ID Card, a current Leave and Earnings Statement, a veterans’ organization card such as those from the American Legion or VFW, a photo in uniform, wearing a uniform in person, a DD Form 214, or a citation or commendation. Immediate family members, defined specifically as individuals living in the same household, are also covered under the free admission policy, ensuring that spouses and children residing with the service member can join without charge and share in the day’s recognition.
Beyond the waived entry fee, the zoo is offering 10 percent off purchases at its gift shops and 50 percent off food and drink at concessions for military personnel and their families on Veterans Day. The discounts apply only on November 11 and require the same proof of service used for admission, creating a full day of reduced costs for visiting households who might otherwise face the full price of a day at the zoo.
Voices from City Hall and the Zoo
“Veterans Day is an opportunity for all of us to pause and recognize the courage, sacrifice, and service of the men and women who have worn our nation’s uniform,” said Mayor Greenberg. “We’re proud to welcome veterans to the Louisville Zoo with free admission as a small gesture of our city’s tremendous gratitude for all they have given to our country and our community.”
“We are grateful to all military veterans for their service,” said Louisville Zoo Director Dan Maloney. “We look forward to welcoming you and your families to the Zoo on this special day of recognition and appreciation.”
“Kroger is honored to support veterans through this collaboration with the Louisville Zoo,” said Kroger spokesperson Jessica Sharp. “It’s our way of expressing gratitude to those who have served our country.”
A Year-Round Welcome at the Zoo
The Veterans Day offer builds on a standing policy that already grants active military members free admission to the zoo year-round, with their dependents receiving 10 percent off general admission when accompanied by the service member with valid ID. Military guests are encouraged to check with the leisure travel offices at their bases in advance of their visit for other available discounts, recognizing that military installations often negotiate additional benefits for their personnel beyond what the zoo offers directly. This layered approach means that while November 11 offers a complete waiver for veterans and families, active-duty households already enjoy permanent access to the zoo’s exhibits and conservation programs throughout the year.
As an agency of Louisville Metro Government and the State Zoo of Kentucky, the Louisville Zoo is dedicated to bettering the bond between people and the planet through excellent care for animals, a great experience for visitors, and leadership in scientific research and conservation education. Open daily year-round, the zoo will operate from 10 a.m. to 4 p.m. through March 19, 2027, with guests required to exit by 5 p.m.; the facility closes only on Thanksgiving, Christmas, and New Year’s Day. More information on hours and admission is available at louisvillezoo.org.