From Pilot to Entrepreneur: Natasha Chaudhary Launches Everyday You Women's Wellness Brand

After a decade spent navigating the skies for IndiGo, Natasha Chaudhary has pivoted to a different kind of precision.

On October 1, she launched Everyday You, a wellness brand specifically targeting the hormonal and digestive challenges often faced by women in their 40s. The move follows a year of dedicated research and development, shifting her focus from the flight deck to the complex, often overlooked, landscape of midlife health.

The transition from aviation to entrepreneurship might seem like a sharp turn, but for Chaudhary, the motivation was deeply personal. Following the pandemic, she found herself grappling with the physical toll of a decade of irregular sleep schedules, frequent travel, and the hormonal shifts that often accompany turning 40.

As she told YourStory, the idea for the brand emerged from her own search for solutions to manage sleep issues and gut health, leading her to experiment with supplements like curcumin and piperine.

The stakes here are not merely commercial. The wellness market is currently saturated with products making broad, sometimes unsubstantiated, health claims. Chaudhary’s approach, however, leans into a more pragmatic, education-first model.

She emphasizes that her products are dietary supplements rather than medical interventions, a distinction that remains crucial for consumers navigating the regulatory framework of the U.S. Food and Drug Administration regarding nutraceuticals. While the industry often pushes for daily consumption of a vast array of pills, Chaudhary suggests that blood work and professional guidance should always come first.

Balancing Ayurveda with Modern Science

Everyday You currently offers two primary products: Everyday Balance and Everyday De-Bloat. The formulations represent a deliberate attempt to bridge traditional Ayurvedic practices with contemporary biotechnological research. Everyday Balance utilizes a blend of shatavari, ashwagandha, chasteberry, magnesium, theanine, chamomile, and saffron. Meanwhile, the De-Bloat formula incorporates digestive enzymes alongside botanicals like dandelion root, fennel, and ginger.

“You’ll find a magnesium here and there, but very few brands combine magnesium, ashwagandha, chasteberry and shatavari,” Chaudhary told YourStory.

Developing these products required a cross-disciplinary approach. Chaudhary worked alongside a gut-health specialist, her brother—who is a biotechnologist and cognitive neuroscientist—and a manufacturing R&D team. This collaborative effort was aimed at ensuring the ingredients were not just sourced correctly, but were also combined based on existing clinical studies.

The products have undergone third-party testing for heavy metals and nutritional content, a necessary step in an industry where quality control and safety standards are frequently scrutinized by public health experts.

The Real-World Impact on Working Women

The broader context of this launch reflects a growing demand for targeted health solutions for women who are managing professional careers alongside personal responsibilities. Chaudhary’s own experience as a single mother and a commercial pilot highlighted the specific vulnerabilities of women in high-stress roles.

Her business model includes the “Everyday You Circle,” a community-based effort to provide education through small-format events, such as yoga sessions focused on hormonal balance and talks by medical professionals.

However, the skepticism remains valid. Functional medicine and supplement-heavy wellness routines are often criticized for their accessibility and high cost. Critics of the broader wellness industry frequently point out that such regimes can inadvertently place the burden of health entirely on the individual, rather than addressing the structural, environmental, or systemic factors that contribute to burnout and hormonal stress.

Chaudhary herself acknowledges this, noting that supplements should be considered “third or fourth” in order of importance, behind mental health, diet, and exercise.

Looking ahead, the company is already exploring further expansion, with plans to introduce a fiber supplement, a “metaboost” product, and collagen offerings. By positioning the brand as a one-stop platform for women across different life stages—from 18-year-olds dealing with PCOD to those in their 50s navigating menopause—Chaudhary is attempting to build a long-term wellness ecosystem.

For now, the initial response from her early testing group has been positive, with many reporting noticeable changes within the first month of use.

Worth a look