Layla Kiffin builds new life and wellness studio in Baton Rouge

Layla Kiffin Forges a New Path in Baton Rouge Beyond Football

For decades, the public narrative surrounding Layla Kiffin has been tethered to the high-stakes, itinerant world of college football. As the former wife of high-profile coach Lane Kiffin, she navigated a life defined by frequent moves—23 in her own upbringing, 19 in her former husband’s—and the relentless pressure of a profession that hinges on the performance of teenagers. Yet, following her move to Baton Rouge in late 2025, Kiffin is actively redefining her identity outside the shadow of the stadium.

Layla Kiffin is building a life of her own in Baton Rouge, beyond LSU football. Here’s how. https://t.co/BmARU76Al4 pic.twitter.com/pOmiu888D4

— https://x.com/theadvocatebr/status/2118689969170485598

In a recent profile for The Advocate, Kiffin shared how she is establishing her own professional and personal footprint in Louisiana. While the transition included living in a guest house and managing the emotional adjustment of her son, Knox, she has since pivoted toward independent entrepreneurship. Her most visible venture, Livin Studio, represents a departure from the logistics of athletic departments and a move into the wellness space, featuring heated strength-sculpt classes and red-light therapy.

The Reality of Life in the Public Eye

The transition to Baton Rouge has not been without significant turbulence. Kiffin recounted the intense hostility she and her daughter, Landry, faced during a game in Oxford, Mississippi, last September. Following Lane Kiffin’s departure from Ole Miss to lead the LSU football program, the atmosphere in the stands turned volatile. Kiffin described being escorted by police through the stadium while being subjected to verbal abuse from spectators, an experience she characterized as both surreal and deeply upsetting for a mother.

Usc trojans head football coach lane kiffin and wife layla kiffin arrive at the

This incident underscores the often-irrational nature of college football fandom, where the personal lives of families are frequently treated as fair game. Kiffin noted that the criticism directed at coaches and their families often crosses professional boundaries, creating an environment that she described as “cutthroat.” Despite this, she maintains a pragmatic approach to her new life in Louisiana, focusing on her studio and her children’s milestones.

Building a Business and a Routine

Kiffin’s professional background, which includes a tenure as a department director for special events with the Tampa Bay Buccaneers, provided the foundational experience necessary to launch her studio. She emphasized that successful event production—and by extension, her current business—relies heavily on relationships and meticulous attention to detail. The studio has already become a fixture for many in the local community, with early-morning classes drawing a steady crowd, including LSU coaching staff.

Lane kiffin and layla kiffin arrive at the anniversary of cedars sinai sports

Beyond the business, she is balancing the needs of her children. Her daughter, Presley, recently made a successful entry into modeling, booking a spot in a Victoria’s Secret runway show, while Knox continues his high school football career at University High. Kiffin noted that she is grateful to have reached a point where she and her ex-husband can maintain a functional, albeit complicated, co-parenting dynamic.

Defining Personal Success

Throughout her career, Kiffin has navigated roles that often left little room for individual identity. She reflected on her time in Los Angeles, noting that the sheer size of the city allowed her to exist as an individual rather than merely a coach’s spouse. Baton Rouge presents a different dynamic, one where the scrutiny is more localized and constant. However, she remains focused on the people who understand her personal motivations, prioritizing her role as a mother and entrepreneur over the public perception of her former position.

inLIFE Wellness Studio Highlights Video

For those interested in the broader economic and social impacts of coaching transitions, the NCAA provides extensive documentation on the changing landscape of collegiate athletics and the intense pressure placed on the personnel involved. As Kiffin continues to build her business, she is finding that the rhythm of life in Baton Rouge is beginning to settle into something she can call her own, independent of the gridiron.