Minnesota Frost is Hiring Coordinator for Fan Development and Group Sales

The Minnesota Frost is hiring a Coordinator of Fan Development and Group Sales to drive brand awareness and revenue for the Professional Women’s Hockey League (PWHL) franchise.

According to a job posting on TeamWork Online, the role focuses on executing marketing initiatives designed to grow fan interest and strengthen community connections in the St. Paul market. The position is central to the team’s efforts to convert engagement into measurable sales impact through targeted campaigns and meaningful group experiences.

The coordinator will be responsible for managing community partnerships to create in-game and non-game-day engagement opportunities. These tasks include designing group sales initiatives and in-arena activations such as pre-game events, anthem experiences, and intermission activities.

The PWHL aims to foster connections with fans and communities through operational excellence and purposeful partnerships. The league’s stated mission includes cultivating a workplace culture rooted in integrity, innovation, and inclusion both on and off the ice.

The incoming coordinator will work closely with ticketing and business operations to support both fan acquisition and retention. This involves creating community-based marketing strategies, including contests, promotions, and ticket programs, to drive group sales.

Official pwhl minnesota frost colored puck ig front

To ensure a cohesive brand experience, the role requires collaboration with several internal departments. The coordinator will align community activations with the work of the social media, content, fan experience, and game presentation teams. This coordination is intended to support theme nights, unity initiatives, and content capture efforts.

Data management is another critical component of the position. The coordinator is expected to support the growth of the team’s marketing and fan database by integrating data capture and registration opportunities into various community and group activities.

Building long-term local ties is also a primary objective. The role involves maintaining relationships with local sports organizations and teams to explore opportunities for cross-promotion and community collaboration.

The Minnesota Frost is offering an annual pay range of $48,000 to $51,000 USD for this position. The role is based in the United States, and the PWHL does not provide visa sponsorship for this vacancy.

Minnesota Frost is Hiring Coordinator for Fan Development and Group Sales

Applicants must hold a bachelor’s degree or equivalent experience in fields such as customer service, sales, hospitality, retail, or sports and entertainment. The team is looking for individuals with one to three years of experience in marketing, community relations, event activation, sales support, or fan engagement.

The successful candidate must demonstrate several key competencies:

A commitment to inclusivity and professional integrity.
Strong written and verbal communication skills.
The ability to manage multiple projects and timelines in a fast-paced environment.
Strong organizational and time-management skills.
A collaborative approach to achieving league and team success.

Because the position requires being present for all home games in the St. Paul market, candidates must have the flexibility to work evenings and weekends. The role is structured as a hybrid arrangement.

The PWHL provides a benefits package for eligible employees that includes health, vision, and dental insurance, a 401(k) retirement savings plan with an employer match, and various forms of paid leave, including parental and bereavement leave.

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