Wellfed Records Rs 56 Lakh Revenue in Nine Months After IT Career Exit

Trading corporate computer science careers for entrepreneurship, Diya Krishnakumar and Adithya Natarajan launched the healthy meal subscription service Wellfed in September 2024, investing Rs 15 lakh from personal savings, Moneycontrol reported.

The Bottom Line:

Wellfed recorded Rs 56 lakh in revenue between January and September 2026, surpassing its entire first-year revenue of approximately Rs 45 lakh in just nine months.
The startup has delivered more than 55,000 meals and served over 1,500 customers across Bengaluru using an initial capital investment of Rs 15 lakh.
Subscription pricing ranges from Rs 269 to Rs 289 per meal across three distinct plans covering lunch and dinner.

The founders studied computer science in Bengaluru and began their careers at the same IT company, where long working hours made maintaining healthy eating habits difficult, Moneycontrol reported.

Ordering restaurant food offered convenience, but it failed to provide the balanced, home-style meals the couple wanted. Existing meal subscription services focused on elaborate restaurant-style dishes rather than simple, nutritious Indian food, prompting the pair to build their own solution.

Wellfed began operations with a six-member team comprising the founders, a nutritionist, a cook, a steward, and a delivery executive, Moneycontrol reported.

The nutritionist helped develop meal plans and calculate nutritional composition. Initial testing among friends and family provided the confidence to take the business forward, utilizing a menu featuring dal, aloo gobhi, jowar roti, adraki chicken, and chole chaat alongside protein-rich choices like paneer, tofu, soya, and chicken.

Wellfed generated approximately Rs 45 lakh during its first year of operations, followed by Rs 56 lakh in revenue between January and September 2026, Moneycontrol reported.

The startup invested in reusable, steel-lined lunch boxes sourced from a manufacturer in Maharashtra instead of conventional disposable food containers. A Bengaluru-based nutritionist shared a reel about the venture on social media early on, helping Wellfed acquire its first 100 customers.

The startup offers three subscription options designed around different customer requirements, covering lunch and dinner with free delivery and nutritionist guidance:

Subscription Plan	Price Per Meal
Three-day trial	Rs 289
Two-week subscription	Rs 279
Monthly subscription	Rs 269

LPG shortages in early 2026 disrupted kitchen operations, forcing the founders to modify their menu and affecting business growth during that period, Moneycontrol reported.

Diya and Adithya are now looking to increase kitchen capacity, extend delivery coverage beyond established IT and startup hubs, introduce more dietary options, and consider Hyderabad as a potential expansion market.

Disclaimer: The information provided in this article is for educational and market analysis purposes only and does not constitute financial, investment, or legal advice. Always consult with a certified financial professional before making investment decisions.

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