International Western Music Association Convention Begins in Albuquerque

The International Western Music Association begins a five-day convention in Albuquerque this week, bringing a global community of musicians and enthusiasts to New Mexico.

KOB 4 reported that the event kicks off Tuesday night at 7 p.m. at Ponderosa Brewery. The convention officially moves to Hotel Albuquerque on Wednesday at noon and continues through Sunday at noon.

This year marks the 21st time the association has returned to Albuquerque, according to Rick Huff of the New Mexico chapter.

While the term “Western” often evokes specific imagery, the convention covers a broad musical spectrum. Huff explained that the genre’s musical roots equate to Americana and folk.

The songs focus on the lives, loves, lore, locales, legend, and legacy of both the old and new West. This includes the traditions of indigenous and Hispanic cultures, as well as the global craft of cowboying.

“If you’ve ever admired a sunset out here in the Southwest, love the colors on the sandias at sunset, you are emotionally set for Western,” Huff said. “That could be the score for that kind of emotion.”

The convention attracts an international audience. Attendees are traveling to Albuquerque from Canada, Japan, Australia, and various European countries to participate in the festivities.

The convention offers different access levels depending on the time of day. Daytime events are free to the public, while nighttime events require tickets.

Visitors can purchase tickets for evening performances at the ticket booth located at Hotel Albuquerque. Throughout the week, music is expected to be audible across the area as various performances take place.

Beyond the musical performances, the convention features a western mercantile and various vendors for attendees to explore.

The convention concludes at noon on Sunday.