Malvern Entrepreneur Opens Luxury Resale Store Amid Secondhand Trend

“Having anxiety about the economy, so I started thrifting.”

said Ashley Ralligh.

The Malvern entrepreneur is transitioning her resale business from online sales to a brick-and-mortar storefront, according to 6abc Philadelphia. Ralligh plans to open her business, Mainline ReChic, at the Philadelphia Premium Outlets in Pottstown, Pennsylvania, before Thanksgiving to be ready for Black Friday.

From Poshmark to Brick-and-Mortar

Ralligh launched her side business in 2025 by selling handbags on Poshmark. She noted that her business “really took off” after she began live-selling purses, specifically Coach bags. Within one year, she expanded her reach from digital sales to operating a booth at the Philadelphia Flea Market Consignment.

She describes Mainline ReChic as a destination where “luxury meets attainable prices.”

A view of this ashley furniture storefront located in santa clarita california stockpack

Drivers of the Secondhand Market

Ralligh attributes the demand for secondhand goods to a desire for fiscal responsibility, stating that “people are looking to reallocate their funds in any way possible.” She argues that vintage items offer superior value and craftsmanship compared to new products, noting that $80 spent on vintage provides more than $80 spent at a box store.

These personal observations align with a report from eBay, which found that 81% of surveyed Americans shopped secondhand in the previous year. Nearly half of those respondents identified saving money as their primary motivation for buying used goods.

Shoppers Value the Craftsmanship of Older Items

While everyday fashion, media, home goods, and footwear are top categories for used purchases, Ralligh emphasizes that customers are drawn to the quality of older items. She believes that for these shoppers,

“the craftsmanship is incomparable.”