Old Town Lansing Offers Free Business Promotion and Directory Access

Local businesses and organizations in the Old Town Lansing area can now access community promotion resources at no cost, according to a report from Old Town Lansing.

The initiative allows entities to list business information, job openings, volunteer opportunities, and special offers in a centralized directory. While the program is rooted in the Old Town district, participation is not restricted to businesses physically located within those specific boundaries.

Organizations operating outside the immediate Old Town area may still be eligible to connect and participate based on the group’s specific local goals and service area.

To reduce the administrative burden on small business owners, the platform allows for the synchronization of data from existing digital footprints. Where supported, information can be pulled directly from an organization’s current Facebook Page or an existing digital calendar.

For those without established publishing tools, the program provides access to a free Locable account. This tool is designed to help users create and manage their own content for local distribution.

The system aims to move beyond simple event listings. Users can contribute a variety of content, including:

Business directory information
Current job openings
Volunteer opportunities
Special offers and promotions
Community stories

Connecting with these resources allows Old Town Lansing to promote shared information through various connected promotional channels. This structure is intended to help updates reach a wider audience without requiring businesses to submit the same information repeatedly.

The program extends to individual professionals who operate within larger organizational frameworks. Real estate agents, hairstylists, and similar service providers may participate as appropriate.

In many instances, both the primary business and the individual professional can maintain separate information to assist in local discovery.

The framework also encourages cross-promotion between established local relationships. Locable lets businesses use existing connections to gain shared visibility and easier collaborative promotion without increasing the manual workload for either party.