Senior Marketing Strategist, Product | Billings, MT, USA - eFinancialCareers

EarnIn has listed an opening for a Marketing Strategist with Product Marketing Expertise, carrying a US base salary range of $164,000 to $200,500.

Targeting the Paycheck-to-Paycheck Economy

Operating as an early pioneer in the earned wage access space, EarnIn builds products targeted at individuals living paycheck to paycheck. The platform allows community members to access earnings as they accrue, offering options to spend, save, and grow money without mandatory fees, interest rates, or credit checks.

Financial backing for the firm comes from venture capital partners including A16Z, Matrix Partners, DST, and Ribbit Capital.

Driving Go-to-Market Strategy and Product Roadmaps

The newly posted role will act as the lead marketer for a specific business unit or product. Working alongside product teams, the strategist will define and execute go-to-market strategies, establish clear value propositions, and shape market positioning.

Candidates are expected to synthesize market, customer, and competitive insights to influence product roadmaps and build audience segmentations.

Setting Experience Thresholds and Hybrid Terms

Applicants must bring seven or more years of experience in marketing strategy or product marketing, preferably within a business-to-consumer environment. The position demands a track record of leading product launches and the ability to translate complex qualitative and quantitative data into actionable acquisition and retention strategies.

/ Value-Driven Feature Generator / GPT Prompt | @PromptBaseThis prompt instructs an AI to act as a marketing strategist to generate 20 practical product feature recommendations. It creates a structured table analyzing potential features…https://t.co/US8ZvlkKY0

— https://x.com/DanielCajiga/status/2111971792671715742

7+ years of experience in Marketing Strategy and/or Product Marketing
Proven track record of leading B2C product launches
Strong analytical skills for running experiments and informing decisions
Exceptional storytelling and communication capabilities

Location Dynamics and Compensation Structure

EarnIn participates in E-Verify and maintains that compensation within the $164,000 to $200,500 range—supplemented by equity and benefits—is determined by role, level, and location.