Rapper Rick Ross debuted at No. 39 on the Billboard 200 with his twelfth studio album, Set in Stone, selling fewer than 3,800 traditional copies in its first tracking frame and drawing fresh public jabs from longtime rival 50 Cent.
Chart Deconstruct: How Set in Stone
Hit a Career Low
For a period during the mid-2000s, Rick Ross was not simply a hip-hop superstar, but one of the most dominant commercial forces in the American music industry. His first three studio full-lengths — Port of Miami, Trilla, and Deeper Than Rap — all climbed directly to No. 1 on the Billboard 200.
The landscape has shifted considerably since then. The musician’s twelfth studio album, Set in Stone, opens at No. 39 on the Billboard 200, marking the lowest-peaking solo studio album of his career on the primary U.S. albums tally. The project sold just under 3,800 physical and digital copies in its initial tracking frame, according to Luminate data.
While the overall consumption tally shows a steep drop, the project performs better on genre-specific rankings. Set in Stone debuts at No. 8 on the Top Rap Albums chart and lands at No. 12 on the Top R&B/Hip-Hop Albums ranking. On the Top Album Sales chart, which tracks purely traditional purchases, the project opens at No. 32.
50 Cent Weighs In With Social Media Taunts
The chart placement immediately triggered a public response from 50 Cent, who seized on the opening numbers to renew a long-running feud between the two artists. 50 Cent took aim at Ross hitting a new low on the charts, writing on social media in all caps to broadcast his amusement at the modest sales figures.
“LOL HE GET AWAY WITH IT FOR A WHILE, BUT ITS OVER NOW JIG IS UP! 20 features under 10 thousand sales. Damn boy it’s over.”
50 Cent, via The Source Magazine
In a subsequent post highlighted by industry coverage, 50 Cent pushed the mockery further with another brief declaration.
“I’M SORRY ITS OVER, CANT FAKE IT FOREVER!”
50 Cent, via Hotnewhiphop
The public sparring highlights how the decades-long animosity between the two performers remains entirely intact. Past exchanges have seen Ross mock 50 Cent’s various commercial ventures and sneaker partnerships, while 50 Cent routinely monitors his adversary’s chart performance and streaming milestones.
Streaming Metrics and the Bot
Defense
Faced with questions regarding the lower first-week figures and public derision from peers, Ross pointed outward at digital manipulation rather than traditional listener fatigue. Rick Ross hit Instagram to address 50 Cent attempting to clown him, dismissing the metrics as artificial distortion.
“Real Hip-Hop lovers should never get caught up in the propaganda and fake bot numbers. Go to the product. Test it. How amazing is the music?”
Rick Ross, via The Source Magazine
Ross doubled down on that stance regarding commercial validation, downplaying the importance of standard chart positioning in the streaming era. Who cares? … Long as they spending money, Rozay putting the dope music out,
Ross stated, adding that That’s who fight my battles with the bots and all of that.
Historical Context: Chart Placements Across Two Decades
The commercial trajectory of Ross’s catalog shows a steady descent from the dominant numbers of the late 2000s and early 2010s. His previous solo full-length, Richer Than I Ever Been, peaked at No. 22 after arriving in December 2021, which at the time marked his first proper solo studio release to miss the top 10 on the Billboard 200.

| Album Title | Release Date | Billboard 200 Peak |
|---|---|---|
| Port of Miami | August 2006 | No. 1 |
| Trilla | March 2008 | No. 1 |
| Deeper Than Rap | April 2009 | No. 1 |
| Port of Miami 2 | August 2019 | No. 2 |
| Richer Than I Ever Been | December 2021 | No. 22 |
| Set in Stone | August 2026 | No. 39 |
Across his career, Ross has placed 14 projects on the Billboard 200 tally, maintaining 10 appearances inside the top 10. Yet collaborative efforts like Too Good to Be True with Meek Mill reached No. 23 in November 2023, and archival B-side collections such as Rise to Power peaked at No. 62 nearly two decades ago. With Set in Stone now settling at No. 39, the artist enters a new phase of his recording career where traditional chart records face stiff headwinds from shifting listening habits and digital algorithm shifts.