Bret Michaels Live and Amplified Tour Hits Milwaukee Panther Arena

Milwaukee fans will experience a rock doubleheader on Saturday, February 13, when Bret Michaels performs at Panther Arena following a Milwaukee Admirals hockey game.

The event features the multi-platinum music icon bringing his “LIVE AND AMPLIFIED” Tour to the city after the Admirals take on the Ontario Reign at 6 pm, the Milwaukee Admirals reported.

This scheduled appearance follows Michaels’ recent touring cycle, which included a massive Stadium Tour with his band Poison in the summer of 2022 and the Parti-Gras Tour throughout 2023 and 2024. The February performance is structured as a dual-interest event, offering fans the opportunity to watch professional hockey before transitioning into a concert setting.

Attendees with a game ticket can attend the concert for free. For those seeking a closer experience, a limited number of exclusive on-ice passes are available for purchase, providing premium access to watch the performance from directly in front of the stage. These on-ice passes require an additional purchase beyond the standard game ticket.

A career spanning music and media

Michaels’ presence in Milwaukee extends beyond his recent tour dates, as his career has bridged the gap between arena rock and mainstream reality television. He is widely recognized for a string of hit television programs, including “Rock of Love with Bret Michaels,” “Life As I Know It with Bret Michaels,” and the Travel Channel’s “Bret Michaels’ Rock My RV.”

His commercial success also includes a notable stint on the reality competition series “Celebrity Apprentice.” As a winner of that program, he launched Bret’s Blend Trop-A-Rocka Diet Snapple Tea, which remains one of the brand’s bestselling flavors. Through his conglomerate, Michaels Entertainment Group, Inc., he manages various business interests ranging from signature guitars to the Pets Rock Collection with PetSmart.

Beyond the entertainment industry, Michaels’ public profile is shaped by his personal advocacy. He has lived with Type 1 Diabetes his entire life and uses his platform to raise awareness for the condition. He also supports the military as the son of a veteran, an effort that contributed to him being named Humanitarian of the Year two years in a row by the Hollywood Christmas Parade.

The logistics of the February 13 doubleheader

The evening is designed to maximize the utility of the Panther Arena venue by stacking a high-energy sporting event with a major musical performance. The transition from the Ontario Reign game to the concert provides a unique economic model for local entertainment, combining the demographic appeal of hockey fans with the established fanbase of classic rock.

Fans looking to secure their attendance can find tickets and on-ice passes for the Hockey/Music Doubleheader currently on sale.

The setlist for the evening is expected to include several of his most recognizable tracks, such as “Every Rose Has Its Thorn,” “Nothin’ But A Good Time,” “Talk Dirty to Me,” and his cover of “Your Mama Don’t Dance.”