The Hawaii Department of Health is alerting the public to a voluntary recall of Once Upon a Farm’s Tractor Wheels products due to a potential choking hazard. The recall was initiated by the company and affects specific soft-baked bars distributed nationwide, including in Hawaii.
Once Upon a Farm announced the recall on October 30, 2026, citing three consumer complaints of potential choking incidents involving toddlers aged 1.5 to 2.5. The company stated it acted out of an abundance of caution and is working with the U.S. Food & Drug Administration (FDA) to ensure affected products are removed and families have the necessary information.
Products and Distribution
The recall impacts all flavors and SKUs of the Tractor Wheels product line, which were distributed nationwide via the internet and to retail stores and distribution centers in multiple states and territories, including Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, and Puerto Rico.
Recalled products can be identified as Apple, Sweet Potato, & Spinach Tractor Wheels; Strawberry, Pumpkin, & Beet Tractor Wheels; and Banana, Pumpkin & Cauliflower Tractor Wheels.
Consumer Guidance
Consumers who have purchased Once Upon a Farm Tractor Wheels should not open the package or use the contents. Instead, they are advised to return the product to the place of purchase for a full refund or to contact [email protected]. The company has also added temporary consumer-relations staff and posted a question-and-answer resource on its website to assist with inquiries.
Company Response
Chief Executive Officer John Foraker stated the company is not aware of any injuries related to the incidents. The company’s investigation has not yet identified a root cause directly linked to the choking reports. Foraker emphasized the company’s commitment to customer safety, noting, We know that parents place their trust in us every time they buy one of our products. We fell short of that, and that is why we are taking these aggressive actions.
(1/3)🚨 CLASS I RECALL: Once Upon a Farm Tractor Wheels Organic Toddler Soft-Baked Bars are recalled due to a serious choking hazard. Parents & caregivers: Do not serve these products. Return or discard immediately. Details: https://t.co/aBQtCYGEx2
Once Upon a Farm is working closely with retailers and distributors to remove the products from store shelves and online listings. The company expects the absence of the products from the market to affect sales, as Tractor Wheels represented approximately 18% of its total net sales year to date.
More on Once Upon
Once Upon a Farm is recalling its Tractor Wheels soft-baked bars due to potential choking hazard for toddlers. https://t.co/fPzQ51rSlm
Once Upon a Farm is recalling its Tractor Wheels soft-baked bars due to potential choking hazard for toddlers. https://t.co/iHQkZ4iajH
Once Upon a Farm is voluntarily recalling its Tractor Wheels soft-baked bars due to a potential choking hazard for toddlers. https://t.co/OZaNXGZrQQ pic.twitter.com/Qz1X3Si8WI
Once Upon A Farm Tractor Wheels, Organic Toddler Soft Baked-Bars have been recalled by the FDA after reports of toddlers (ages 1.5-2.5 years old) choking. pic.twitter.com/hFHVhHbOAk