Young Fencer Zuri Alfred Launches Tech and Business Ventures

Young fencer Zuri Alfred is using her competitive athletic background to launch a series of ventures spanning technology, fashion, and skincare, Antigua News reported on November 7, 2026.

The Bottom Line:

Diversification Strategy: Alfred is pivoting from pure athletic competition to a multi-sector entrepreneurial model involving gamified sports hardware and consumer goods.
Market Entry: New ventures include a fencing-specific educational platform, a music-and-sport-inspired clothing brand (LyricV), and an investment in the Osquo beauty brand.
Tech Integration: The development of a prototype device aims to use algorithms to gamify fencing, targeting increased accessibility and portability within the sport.

Alfred is currently developing a prototype device intended to increase the portability and interactivity of fencing. The project seeks to lower the barrier to entry for a sport that is often perceived as complex and intimidating.

“We made this so we can make fencing more portable for everyone that enjoys the sport,” Alfred said.

The strategy relies heavily on digital integration to modernize the discipline. Alfred noted that algorithms will play a central role in the future of the sport, stating, “Algorithms are the future, and to be part of the future we have gamified fencing so that the algorithm does the mechanics for you.”

To support this technological shift, Alfred and mentor Hannah LeBor have launched an educational platform. The platform released its initial suite of instructional videos this week, focusing on the fundamentals of fencing equipment to reduce newcomer uncertainty.

Beyond the technical aspects of fencing, Alfred is expanding her footprint into the consumer retail sector. She and LeBor have taken an investment position in Osquo, an emerging brand focused on beauty and adult acne care.

The move into skincare is driven by personal experience with the psychological impact of skin conditions. “As a young girl, I’ve had acne on my face so I know how self conscious it makes girls feel so investing in this is a huge confidence boost,” Alfred said, adding that she believes entrepreneurs should invest in sectors they are passionate about.

In the apparel space, Alfred is developing LyricV, a clothing brand that merges fencing aesthetics with musical influences. This brand will operate alongside LyricFencing.com as part of her broader creative and business expansion.

This pivot represents a tactical departure from the traditional athletic career path. By moving into technology and consumer goods during a break from competitive fencing, Alfred is building a brand that is not solely dependent on tournament results.

The transition highlights a growing trend where high-performance athletes utilize their niche expertise to identify market gaps in equipment accessibility and specialized consumer products. Young talent is changing how they manage personal brand equity, moving from singular performance metrics to diversified revenue streams across multiple industries.

The next phase of development will focus on the continued rollout of the fencing educational videos and the ongoing technical maturation of the gamification prototype.

Disclaimer: The information provided in this article is for educational and market analysis purposes only and does not constitute financial, investment, or legal advice. Always consult with a certified financial professional before making investment decisions.

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