Building Success in Bermuda's Evolving Beauty Industry

Bermuda’s beauty industry is being shaped by a diverse group of professionals who are transitioning from traditional service models toward brand expansion and specialized aesthetic medicine.

The industry’s evolution is visible through several distinct business models, ranging from decades-old community staples to modern, scalable beauty brands. These professionals highlight a shift toward creating professional environments and expanding market reach beyond local borders.

Building Lasting Connections Through Local Businesses

Simon Horrell, the owner of Tangles, has operated his salon in Bermuda for over forty years after arriving from England in the late 1970s. For Horrell, the business is defined by the connections made with clients over time.

“To me, Tangles’ legacy isn’t just about hair. It’s about the people, the friendships, the memories, and the sense of family we’ve created along the way.”

Raquel Gonzalez, founder of The Blueprint Collective, is currently scaling her business from a four-employee operation to a space capable of employing 14 people. Having worked in the hairdressing industry for 22 years, Gonzalez is focused on creating a different type of workplace than the commission-based models she previously experienced.

“For me, success isn’t simply about how big my business becomes. It’s about how many people I can help grow along the way.”

Specialized Beauty Brands Expand into Aesthetics

The sector is also seeing the rise of specialized beauty brands and medical aesthetics. Saundra Telemaque of Glam Studio has established a full-service business known for manicures, pedicures, and nail art, noting that her primary reward is client confidence. Similarly, Sa’Kazja Wainwright has transitioned from following YouTube tutorials to launching Saeloise, a beauty brand. Over the last decade, Wainwright has worked in commercial productions and international bridal artistry, and she now seeks to expand her cosmetics line into retail and international markets.

“Ultimately, my vision is to build a brand that isn’t defined by its geographical location.”

As the demand for aesthetic treatments like skin-tightening, Botox, and dermal fillers increases in Bermuda, Dr. Kyjuan H. Brown emphasizes the necessity of maintaining high professional standards. He notes that increased public awareness of skincare and preventive treatments must be met with a commitment to patient safety over commercial gain.

“The ability to inject a product does not automatically mean someone is qualified to practise aesthetic medicine. Patient safety must come before commercial interests.”

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