Shopping season brings deep price cuts on home theater equipment ahead of the holidays, with major retailers dropping prices on high-end displays.
Flagship OLED Television Receives Significant Price Reduction
Samsung’s flagship Samsung S95H OLED TV (65-Inch) is currently marked down to $2,299.99 from its original $3,399.99 retail price, delivering an $1,100 savings. The high-end panel features a 4.2.2-channel spatial audio speaker system built right into its frame.
Reviewers note it functions well as a responsive display for games, with Grand Theft Auto 6 coming out on November 19.
In 2026, Black Friday will be on November 27. Even though Black Friday is weeks away, some great TV deals are available now for shoppers in the market for everything from big, premium OLED TVs for a home theater to small art TVs for the bedroom. Shopping early helps buyers avoid shipping delays and out-of-stock notifications.
Holiday Reductions Apply Across Several Size Classes
LG displays see broad holiday reductions across several size classes. The LG 55-Inch Evo C6 OLED TV is available for $999.99, down from its $1,999.99 suggested retail price. Meanwhile, the larger 77-inch LG B6 OLED 4K Smart TV is discounted by $300 to $2,199.99 on Amazon, dropping from a regular price of $2,499.99. Additionally, a 48-inch B6 option serves as an alternative to a traditional gaming monitor for a large desktop screen.
Reviewers point out that while large-format OLEDs rarely see deep markdowns, the B6 model brings self-lit pixels and HDMI 2.1 connectivity for next-generation consoles down to a more accessible threshold. Audio output on the slim panel remains basic, however, leading analysts to recommend budgeting for an external soundbar.
For those considering display dimensions, a 77-inch screen is immersive but requires the right space. Direct sunlight on a TV wall can cause glare and washed-out blacks.
Alternative Manufacturers Offer Discounts on Massive Screens
Shoppers hunting for alternative options can find discounts on other manufacturers’ lineups. For those with larger budgets who want a massive screen, the 98-inch QM8L is $3,000 off, matching its Prime Day price.
At the same time, the Roku 65-Inch Pro Series OLED TV drops to $999.99 from $1,199.99, saving $200. Roku’s inexpensive OLED TV has the lowest input lag measured by reviewers and looks great in dark rooms.
| Television Model | Screen Size | Sale Price | Original Price |
|---|---|---|---|
| Samsung S95H OLED | 65-Inch | $2,299.99 | $3,399.99 |
| LG Evo C6 OLED | 55-Inch | $999.99 | $1,999.99 |
| LG B6 Series Smart TV | 77-Inch | $2,199.99 | $2,499.99 |
| TCL QM6K | 55-Inch | Varies | Varies (20% off) |
| Roku Pro Series OLED | 65-Inch | $999.99 | $1,199.99 |
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